Thursday, February 1, 2007

oldman and Starbucks



my program is about elderly people facility.Inevitably, the elderly needs many cares, but they need to care something, like their company, for just themselves.while im thinking about the elderly, i came to this keyword."care"i divide it up, i got two kinds of "being cared" and "care"i think that "being care" is related to the elderly's status-who they are-"care" is related to thier kind of ideal goal - what are they supposed to do -but this is not the end of story. i dont think that they need to get a just care.i also add up one more critical issue which is the quality of care.


This sketch is showing my rough idea.yeah, it's an oldman with a medical care system. but in the end of the hose, there is a Cup of Starbucks coffee.i want to convey my idea "the quality of care" with this sketch.i thought that the old man is being cared. however that's not just a care. As you know, the Starbucks is famous for an emotional marketing. i think they raised up quality of coffee. they made people take a cup of coffee not only as a just a coffee but also as an emotional treatment.

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