Marc,
in the syllabus under ENACTING THE PROGRAM, it says "Profile of client and end user should be elaborated". Are you suggesting that we should pick a client specifically by name? Or are we speaking more to the 'type' of client and end user that our space would cater to?
I don't really see how I could pick a client for my Winery/Hotel/Spa/Restaurant concept--
I don't want to cheese it up by profiling somebody by name....
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